Catalyst provided comprehensive campaign management and strategic execution for Jenell Mansfield's 2026 campaign for Wayne County Commission District 5, building and managing an operation that integrated field, fundraising, communications, voter contact, events, volunteer engagement, and Election Day strategy.
By the Numbers
9,994
VOTES EARNED
5,300
DOORS KNOCKED
27,583
VOTER TEXTS SENT
300+
HOURS OF DIRECT VOTER CONTACT
2,000+
VOTERS CALLED
$30K+
Campaign Resources Raised & Secured
23,260
PIECES OF DIRECT MAIL
THE CHALLENGE
In a competitive county commission race, the campaign needed to build name recognition, develop a district-wide voter contact operation, raise the resources necessary to communicate at scale, and create a field infrastructure capable of carrying the campaign through Election Day.
THE STRATEGY
Campaign Management — Developed campaign strategy, managed day-to-day operations, coordinated campaign personnel and maintained execution across departments.
Field & GOTV — Built voter universes, managed NGP VAN, cut turf, developed canvassing strategy, coordinated volunteer and paid field operations, and managed Election Day deployment.
Voter Communications — Coordinated a multi-channel program incorporating direct mail, peer-to-peer texting, phone banking and digital communications.
Fundraising — Developed fundraising strategy, executed four campaign fundraisers, supported donor outreach and helped generate and secure more than $30,000 in campaign resources.
Volunteer Mobilization — Organized canvasses, phone-bank parties, volunteer recruitment and direct voter-contact opportunities throughout the campaign.
Election Day Operations — Developed polling-location priorities, staffing plans, shifts, volunteer deployment and candidate/leadership rotation strategy.
THE RESULTS
The campaign earned 9,994 votes and 48% of the vote, finishing within two percentage points in a competitive Democratic primary. More importantly, Catalyst built and executed a full-scale campaign operation that reached tens of thousands of voters across multiple channels and demonstrated the impact of disciplined strategy, sustained voter contact, and strong grassroots infrastructure.